Product design for a cross-border recruitment platform
Changing jobs is a big task of its own, and migrating abroad after a job opportunity is an even greater challenge. That's where Lingocruit offers their helping hand. And they needed a helpful website with a human-first approach to fulfill their mission.
Self-describing their approach as "for expats, by expats", the Lingocruit team is dedicated to facilitating the process of finding a new workplace abroad for employees across Europe. At the same time, they're offering employers a chance to scoop up the best talent on the continental market with no borders or languages getting in the way.
Emigrating for work is an act that evokes both inspiring energy and hindering concern. The professionals behind Lingocruit are well aware of the fact, and wanted their platform to give soon-to-be expats encouragement, and a positive outlook on the whole process of finding work abroad. Their principles, goals, and an easy-to-understand application process needed to be communicated on their website in a clear and approachable manner.
The biggest principle behind Lingocruit's new website was to make sure it radiates with positive vibes, outlining a perspective of infinite possibilities, so relevant to the liminal period between one job and another – a place full of hope that the typical user of this website will find themselves more often than not.
The website is submerged in plain white and slightly beige backgrounds, offering a pleasingly aesthetic opportunity for all the small elements to shine: buttons, icons, and shapes work in a symphony of contrasting colors. Human-centered photography content is the cherry on top.
You can't escape filling out forms when you're applying for a job, so we had to make sure these elements of the website were really on the ball. Here it was clarity, approachability, and uniformity above all. We came up with slightly spaced-out input fields with no pointy corners and matching typography that gave the whole forms page a much softer look.
Naturally, a refreshing web app comes with a mobile version too, and it's here where we agreed with the Lingocruit team on a modern, minimalistic, and readable interface. This is also a prime spot where carefully selected photographs take some of the pressure of job hunting off, radiating with an aura of an adventure that awaits.
Lingocruit were not only looking for a new website, they also wanted to find a style they could call their own. We've already found common ground on backgrounds, highlights or contrasts, but the thing that made us go „This is it!” were the squiggly lines with rough edges that were used to balance out the website's look in order give it a human-natured feel, reminiscent of doodles we make when we want to relieve the stress of an upcoming job interview.
White background and orange elements are the most prevalent parts of the design. There's also the contrasting, deep-but-cheerful green that's mostly being used for icons and occasional, short sections, as well as the site's footer. It's an intentional combination of colors both soothing and energetic in nature, which combine optimism with professionalism. As for typography, you can't miss with a beautiful sans serif font, and the carefully selected duo of Haboro Contrast Norm and Lemur turned out to work really well in tandem.
We gave Lingocruit a stylish, minimalist recruitment and job hunting website, which steers clear from cold, corporate tones thanks to a vibrant and colorful branding we've introduced. It's not all show and no go either, as the service is connected via API with an external CRM recruiting system. It automatically creates job offers, connects candidate applications between the service and the CRM, creates user accounts, and updates them. Truly a modern, custom recruitment experience.
Lingocruit AB (Karlstad, Sweden)
