Enterprise website for a cybersecurity market leader
A straightforward and minimalist approach goes a long way in web design. Pathlock's new website is a living example of this, thanks to the modern and professional look we designed and developed. Here's how we did it.
Pathlock focuses on providing data safety measures to businesses around the globe by offering access orchestration, application security, and control automation through high-end IT solutions. One may also be familiar with this field under the name cybersecurity. Trusted by numerous Fortune 500 companies, Pathlock was a tremendous partner to work with.
Pathlock is a large player in the cybersecurity industry, and it was clear from the start, that we will be aiming at a responsive website that communicates the company’s professional and diligent approach. It’s easy to overcompensate when expectations are high, so we made a conscious choice to go against the grain and rolled out a minimalist, simple, and lightweight website – and as it often turns out – simple solutions are the best solutions.
Calm straightforwardness dominates the website’s homepage, as the CTA and company claims introduce the visitors to the company and its mission. There are no frills and needless decorations to take away from the message, which is explained as the user scrolls down and explores the website further.
It’s not easy to describe what Pathlock is doing in everyday terms, so the homepage can appear quite packed with information. To balance it out, and hold the user’s attention for longer, we implemented discreet animations and movement, making a reference to the way electricity follows the wire.
Pathlock website may appear as if it’s a one-pager at first, but there’s a lot of content to be discovered, all thanks to our implementation of the Mega Menu. It definitely lives up to its name, offering a good lookout for many of the website’s subpages. Extra space was reserved for all the partnering company logos, which can be viewed in the Integrations and Case Studies tabs.
As is the case with many IT-based service providers, Pathlock’s website also has a responsive and practical plan comparison page. This super-readable subpage received a plain white background and minimal secondary elements not to distract the user who is about to make a decision.
Starting with a simple search bar proved to hit the spot when it comes to looking up many of Pathlock’s integrations. The company worked hard to be up to par with and then set new cybersecurity market standards. The 140+ strong searchable list serves as a homage to their efforts.
The website offers an even clearer and more minimalist experience on mobile devices thanks to flat, white backgrounds and only a handful of colorful accents. Clean-cut communication suits the new website’s mission to present Pathlock as a professional enterprise worthy of trust.
Work Sans and Satoshi, the two sans-serif fonts used in this project may appear identical to an untrained eye, but their slight differences complete the overall modern and quality-first look for Pathlock. The typography carries a little bit of weight to it, which is especially useful at drawing the user’s attention to slogans and headers. Just 3 colors are enough to create an impressive website design, and Pathlock’s deep blue, energetic green and delicate white with a slight blue tint work great in unison.
Pathlock’s new corporate website was to balance professionalism and approachability, and we achieved both of these goals by implementing minimal and responsive web design standards. The new website appears lightweight and easy-to-read, while still carrying a lot of content and data, including the Integrations and Plan Comparison pages.
Intuitive Mega Menu, tasteful animations, and modern UX/UI solutions helped Pathlock re-invent its digital presence and encourage new visitors to learn more about their business.
CMO – Pathlock
